Debut BOOK Out Now


failing upward by matt blum

With sharp humor, Matt Blum's raw memoir offers an uncensored, unpredictable ride, recounting his two-decade rise from scrappy schoolyard hustler to professional photographer. Captivating and entertaining, his narrative provides insider tales of glitz and grit while showcasing an inspirational entrepreneurial spirit. Blum lays it all on the table as he chronicles the parade of outlandish failures, hard fought wins, serendipitous meetings, and raucous misadventures along the way. From Playboy bunnies to A-listers, his camera has seen it all. Spiced with authentic storytelling and candor, he provides a rare backstage pass into an alluring, fast-paced world, giving readers an unfiltered glimpse into the real-life chaos of a globetrotting photographer.

“Equal parts insight and humor, Failing Upward is a must read.”

— Billy the Kidd, On Air Personality/iHeartRadio

“I am the goddamned prince of darkness!”

— Ozzy Osbourne

“In this ‘peek behind the lens’ memoir, Matt invites you into his world, and takes you on a wild ride through the ups and downs of his career.”

— Cherie Fruehan, Award-winning author, Dinner With The Hawthornes

“in an unorthodox way, Matt makes you feel seen and heard. As a photographer and writer, he just has that effect.”

— Keshette Burton, celebrity makeup artist

“even in the age of woke counter-productivity, his underlying message of grit, accountability, and self-empowerment resonates.”

— Chris Sanders

“A story every failure should read.”

— Shane Connelly, director

“In the end, it's the photos we look at and our stories we tell. This book is a testament to that.”

— Zak Mirz, magician

“Matt Blum is honest, truthful, blunt, and sometimes in your face. And then, you see he is equally in your face about things like fairness and love.”

— Matthew Leatherwood, author, The Perfect Stone

About Matt

All my life, I’ve been known as the photographer. Now, I’ve stumbled into writing and people are calling me an author.

It all begins with an idea. Maybe you want to be a photographer. Maybe you want to turn a hobby into something more. Or maybe you’re crazy enough to write a book to share with the world. Whatever it is, do it. F*ck up. Fail. Win.